Salesforce Customization Services

What does Salesforce customization entail?


As a leading Salesforce consulting firm in San Diego, we often get asked why it is important to customize Salesforce. No two businesses are alike, so it is imperative that we work closely with your organization to ensure the internal processes such as marketing, sales or customer service remain unique to your business instead of being forced into the “out of the box” Salesforce.

Our extensive experience in customizing Salesforce and its suite of products allows for you to maintain the integrity of your established processes while leveraging the power of Salesforce to properly automate, streamline, track and report on the major aspects of your business.

Learn more about how our Salesforce customization services can benefit you.


We’re Experts in Salesforce Customization

Some of Our Salesforce Customization Services


What information do you need to collect from leads? How are leads distributed among the sales team? What notifications and/or reports need to be automatically sent to managers? How many stages are in your sales or customer service processes? What tasks need to be completed in each stage? How are you passing qualified closed-lost leads back to marketing? The answers to these questions (and more) will spearhead our Salesforce customization services.

Case study: Salesforce Dynamic Forms In Action

Other Salesforce customization capabilities include: AgentExchange applications, tabs, formulas, and validations, workflows, time-dependent actions, assignment rules, email notifications, SQL server, approval process. Also, IP access, login hours, record types, access to tabs, permissions, object permissions, field-level security. OWD (organization-wide defaults), roles and the role hierarchy, sharing rules, and public groups. What’s more, permission sets, profiles, password policies, SSO, and data access (organization, objects, fields, and records).

Start a customization project? Yes, let’s get started >

What data points do your marketers, sales reps, and customer service reps need to do their jobs effectively? In most cases, Salesforce’s database of default properties isn’t enough. Hence, creating custom properties is essential lead/customer management. This can mean creating custom properties to segment (and report on) leads and customers; configuring contact, company, deal and ticket records to display the most pertinent information for each department; and building effective automations to tie everything together.

Other Salesforce customizations include: Triggers, user interface displays, page layouts for Salesforce Classic and Lightning Experience.

Start a customization project? Yes, let’s get started >

Just as no two businesses have the same processes, neither will they have the same reporting needs. Needless to say, creating custom dashboards for specific departments and their teams centered around their respective KPIs is paramount for success. Think lead and MQL generation metrics for marketing managers, and lead-conversion and pipeline metrics for sales managers. We’ll enable all necessary out-of-the-box reports and dashboards, as well as build any necessary custom reports.

Start a Salesforce customization project? Yes, let’s get started >

One of the main reasons you’re interested in the world’s number one CRM is for its marketing and sales automation features. Through our tried-and-true discovery process combined with leveraging AI, we’ll work closely with your team to probe the nuances of your marketing and sales processes so we can identify key opportunities to integrate automation and remove unnecessary human error. The outcome? Sales teams with more time to actually sell.

Other customizations include: Visual Force pages, buttons, links, and list views.

Start a customization project? Yes, let’s get started >

How data is collected, cleansed, and maintained is paramount to the success and optimization of your business processes. How is data currently being collected? Is it coming from multiple sources? Is it formatted properly for Salesforce? Which data needs to pass into Salesforce? How is that data currently being accessed? What workflows are needed to automatically clean and update data as it comes in? These are important Salesforce customization questions we’ll ask and address.

Other customizations include: Validation rules, mass data updates and transfers; data backups; and exports and imports with Data Import Wizard and Data Loader.

Start a customization project? Yes, let’s get started >

Integrating Salesforce with every important application and system in your company is a critical way to capture the most complete picture of your key customer. However, depending on your goals and internal limitations, integrating Salesforce with an existing technology stack (such as HubSpot, Conga Composer/Sign or Form Assembly) can be a complex process, and customization is typically necessary. To avoid a delay in ROI, it’s imperative to understand the challenges and limitations faced during the integration process.

Learn more about Salesforce integration services >

Our Salesforce customization services will help you:

  • Identify the right system requirements

  • Deal with data migration and validation

  • Navigate data rate limits for optimal information flow

  • Understand Objects relationship

  • Choose the right apps on AgentExchange

  • Train staff after the integration is complete


Our Customization Features & Benefits

We’re Certified in the Salesforce Products You Need Customized



The true power of Salesforce lies in its ability to be customized to your existing processes. We’ve designed our Salesforce customization services to pinpoint and implement solutions that fine tune your business processes and ultimately help your organization unleash its full potential. Our certified Project Management Professionals (PMP)®  ensure that the world’s #1 customer relationship management (CRM) software will be implemented for you on time.


Trusted by Top Innovative Companies Nationwide

Salesforce Customization FAQs

Customization refers to adjusting the configuration of the Salesforce platform to meet your business’ needs. This is one of our areas of expertise, and we take great pride in helping companies like yours become more efficient and profitable by using Salesforce to its maximum capacity. During our discovery session, we can work with your organization to understand how Customization can be beneficial for your company. Also, at KeyNode Solutions we typically provide a Salesforce Training session after every customization phase to educate your team on how the configuration works, answer any questions and facilitate successful adoption of the new Salesforce Customization. 

The easier question is what can’t be customized! Throughout our numerous years of experience, the certified Salesforce consultants at KeyNode Solutions have helped organizations across a number of verticals create business-specific customizations to improve efficiency and productivity. We have created numerous customized Salesforce solutions, including: 

  • Integrating Unique Business Rules
  • Customizing Objects, Fields and Records to Your Unique Processes
  • Building Reporting Dashboards
  • Designing Process Automations
  • Cleaning and Maintaining Data
  • Integrating Third-Party Platforms (Marketing Automation Software, such as HubSpot, Sales Engagement Software, Accounting Software, ERP Platforms, E-Commerce Platforms, Document Generation & Electronic Signature, such as Conga Composer & Sign and Online Form Builders, such as FormAssembly.)

Unlike other Salesforce consulting firms who charge a blanket rate, we tailor our pricing just as we will customize your Salesforce solution(s). We completely understand that your needs and wishes are unique to your organization, so during our discovery session, we will flesh those ideas out to make sure we comprehend what your organization absolutely needs. Then we will provide an itemized proposal illustrating all of the needed customization rather than just provide a cookie cutter proposal like most of our competitors. Contact us today if you have any questions!

KeyNode Solutions, founded in 2017, has a team that holds more than 100 Salesforce certificates:

  • Salesforce Certified Application Architect: 4
  • Salesforce Certified Platform Data Architect: 6
  • Salesforce Certified Platform Sharing and Visibility Architect: 6
  • Salesforce Certified Platform Development Lifecycle and Deployment Architect: 4
  • Salesforce Certified Data Cloud Consultant: 3
  • Salesforce Certified Sales Cloud Consultant: 7
  • Salesforce Certified Service Cloud Consultant: 5
  • Salesforce Certified Experience Cloud Consultant: 5
  • Salesforce Certified Nonprofit Success Pack Consultant: 4
  • Salesforce Certified Field Service Consultant: 1
  • Salesforce Certified Agentforce Specialist: 5
  • Salesforce Certified Marketing Cloud Account Engagement Consultant: 2
  • Salesforce Certified Marketing Cloud Account Engagement Specialist: 3
  • Salesforce Certified Marketing Cloud Email Specialist: 3
  • Order Management Administrator Accredited Professional: 1
  • Salesforce Certified Platform Administrator: 12
  • Salesforce Certified Platform Administrator II: 6
  • Salesforce Certified CPQ Administrator: 1
  • Salesforce Certified Platform App Builder: 12
  • Salesforce Certified Platform Developer: 8
  • Salesforce Certified Platform Developer II: 3

Customize Salesforce to Rev Up Your Business!

Call us today at (858) 215-5371 or simply complete this form

 Our team of dedicated Salesforce-certified consultants will be happy to simplify your day-to-day management of Salesforce and make it work for your business at full capacity.

 Your success is our 100% priority!

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Salesforce Certified Sales Cloud Consultant
Salesforce Certified Sales Cloud Consultant
Salesforce Certified Service Cloud Consultant
Salesforce Certified Advanced Administrator
Salesforce Certified Pardot Consultant
Salesforce Certified Platform App Builder
Salesforce Certified Data Architecture and Management Designer
Salesforce Certified Community Cloud Consultant
Salesforce Certified Platform Developer
Salesforce Certified Sharing and Visibility Designer
Salesforce Certified Administrator
Salesforce Certified Pardot Specialist